Newsletter Sponsorship

Why work with us

Bonne Fire ATL started with in-person meetups, creating space for Atlanta's health innovators to connect outside of conferences and pitch events. What began as gatherings has grown into a robust community that spans the newsletter, events, and strategic ecosystem building. We're continuing to expand, attracting founders, operators, clinicians, investors, policymakers, and adjacent industry leaders, all working to improve health outcomes in different ways.

When you sponsor, you're reaching a community that's both local and influential, with members shaping how healthcare gets built, funded, and delivered.

  1. A niche, highly engaged audience. We reach 600+ subscribers with a 62% average open rate (nearly triple the industry standard). These are people actively building, funding, or implementing health innovation in Atlanta and the Southeast - founders choosing vendors, investors sourcing deals, health system leaders evaluating partners, clinicians adopting new tools.

  2. You're supporting the community. Bonne Fire ATL exists because Atlanta's health innovation ecosystem needed a living room. Sponsoring helps us keep hosting gatherings, creating ecosystem spotlights, and connecting people doing real work in healthcare.

  3. You’re helping us build what’s next. The newsletter is the foundation, but we're expanding what we can do for the community. Your sponsorship makes that possible.

Audience & Reach

62% average open rate. That's triple the industry standard for newsletters. When we send, people actually read.

Current numbers (February 2026):

  • 600+ subscribers → ~380 active readers per edition

  • 1,400 LinkedIn followers → ~6,000 monthly impressions (boosted posts reach significantly more)

  • Decision-makers, not just readers: VCs evaluating Southeast deals, CTOs choosing infrastructure vendors, health system innovation leads piloting new tools, founders raising their next round

Geographic footprint: Concentrated in Atlanta with reach across the Southeast and into national healthtech networks. When national investors or companies want to understand what's happening in Atlanta's health innovation scene, they read Bonne Fire.

Who's in the room:

  • Early-stage founders and operators at healthtech startups

  • CTOs and product leaders at digital health companies

  • VCs and investors actively sourcing deals in the Southeast

  • Academic faculty and researchers

  • Health system innovation leads, hospital administrators, and operations leaders

  • Policy professionals working on Medicaid, MCOs, and community health programs

  • Public health practitioners and population health leaders (local, state, regional)

  • Recruiters and operators hiring for specialized healthcare roles

  • Healthcare operations professionals and administrators advancing into leadership roles

Sponsorship Packages

  • Top-of-newsletter placement right after the opening note.  

    Includes: 

    • Branded section with headline

    • 50-75 word description

    • One hyperlink (company site, product page, or event)

    • Optional logo

    • Clearly labeled as "Featured Partner."

    The text should be concise and the image (if included) should be clean and straightforward.

  • Mid-newsletter placement between content sections. 

    Includes:

    • 30-50 word description

    • One hyperlink

    • Optional logo

    • Labeled as "Community Sponsor."

  • Includes: 

    • 1-2 sentences, no images

    • One hyperlink

  • Includes both Featured Partner and Community Sponsor placements, plus recognition at the top of the newsletter. 

    Top-of-newsletter language may include:  

    • "This edition is supported by [Company Name] 

    • "Powered by the generosity of [company]" 

    • "This issue is made possible by."

    Along with a short summary of what the company does.

  • Available as an add-on to any package. 

    • Targeted and boosted update on LinkedIn tagging your company within 48 hours of the newsletter send.

    • Dedicated post tags your company and explains why you're relevant to the community right now 

    • Links to your site or announcement. 

    • Extends reach beyond the email subscribers into as much as 38,000 post impressions

  • Sponsor the newsletter and get visibility at our next in-person gathering. Includes a shoutout in the event promotional materials and physical signage with your company logo and QR code displayed at the event.

  • Occasionally we'll work with sponsors on a Q&A, ecosystem spotlight, or resource feature. Requires editorial alignment. Priced case-by-case.

Multi-issue discounts

  • 3-issue commitment: 10% off

  • 6-issue commitment: 20% off

What can be promoted

Please note that sponsoring the newsletter won't impact or influence the content we choose to include. The sponsorship is limited to the specific placement outlined in each package.

Sponsorships work best when they fit what the community actually needs or cares about. Good fits include:

  • Healthcare infrastructure companies (EHRs, data platforms, interoperability tools)

  • Digital health products (remote monitoring, digital therapeutics, care navigation)

  • Value-based care and payment model innovations

  • Healthcare workforce tools (recruiting, credentialing, scheduling, training)

  • Food systems and food-as-medicine initiatives

  • Community health and safety net infrastructure

  • Graduate programs (MPH, MHA, executive education), continuing education, and professional development for health innovators and healthcare leaders

  • Events, conferences, and learning opportunities for the health innovation community

  • Job postings for roles in healthtech or health innovation

If any of the packages are interesting to you or you have other ideas about how we can collaborate, please email hello@bonnefireatl.com